Ryan Winter
Info, Illustrations, Instagram



GR-ID
Toyota NFT
 Designed at
R/GA

Role:
Lead Designer 
 Toyota came to R/GA looking for a new digital experience they could offer to their dedicated racing fanbase.

R/GA were tasked with creating a digital platform for the GR-ID, Toyota Australia’s very first NFT experience. Users could mint and then evolve their NFT, allowing them exclusive access to perks and rewards. 

We designed a custom website to educate users on the program, the NFT minting process, and a place to share and see other NFTs.



©2022—’24