New OrmondDesigned at
Self-titled

Role
Designer
Self-titled were commissioned by property developer Sloane to name, brand and market seven townhouses located in Ormond, Melbourne. The target market were predominantly design-savvy inner-city owners/renters moving further out to gain a home with more space, access to parks and great schools.

Self-titled identified a key pain point for this group was a fear that moving to a suburban location would mean giving up the restaurants, bars and cafés they frequent. The challenge was to demonstrate that a design centric, culturally rich lifestyle was achievable in Ormond.

My role was to roll out all of the brand assets, both printed and digital collateral. 



©2022—’24