Toyota Australia
Designed at
R/GA
Role
Lead Designer
From the brand to the membership model and each and every experience, the club is built around the mission of elevating waku doki (heart-pounding adrenaline) in the everyday lives of enthusiasts. This vision shapes everything in the GAZOO RACING CLUB; from the welcome pack with its official club flag to the art direction to the film and photography for the clubs ongoing journal series - everything must come to life in a way that is authentic and believable for members.