‘Bright sparks, bright solutions’, ARLO’s tagline, carries with it dual meanings - bright can mean intelligent, but it also speaks to illumination. This provided a fertile playground for brand exploration. Brightness comes through in a minimal colour palette of black, greys and bright green as the primary brand colour.
A custom geometric wordmark sits alongside a simplified spark icon, positioning ARLO at the bleeding edge of emerging tech within the electrical space, a place where they thrive. Supporting typeface Denim INK, compliments the logomark with its rounded inner corners.